For what I have seen after coming back to Russia after almost 6- month break: EU has done an amazingly "great" job encouraging Russians (and I'm not talking of obvious bloodthirsty warmongers, just common people - often hesitant and confused majority, scared of the authorities ready to punish anyone for anything basically) to turn against the "West" - you don't even need stupid local propaganda for that. Cards blocked, EU visa debates - the clique and olgarchs are honestly not affected by any of this.